4+ Simple Landing Page Conversion Hacks For eCommerce Startups
The internet is brimming with research data, advice, and best-practices. But in truth, it can be hard to figure out what will work best for your webshop. After all, you’ve labored to develop unique products, and having your website look generic would be the undoing of all your efforts.
Still, there are some landing page dos and don’ts businesses should stick to if they want to increase conversions.
The following are examples of well-designed landing pages you can draw inspiration from to boost your own business and profits.
Hack #1: Text vs. Visuals
According to research, people tend to react better to visual information than text. Which partly explains the effectiveness of video.
But, this does not mean you should only use one on your landing pages. Instead, try to combine the two. By polishing up your copy and using the right images, you can effectively draw attention to your product’s benefits in less space than if you only used text.
For a great example of a website designed to convert, take a look at this landing page by mattress manufacturer Zoma.
The company chose to use a detailed visual representation of their product, along with short descriptions providing insight about what each part of the sports mattress does.
At first glance, it gives just the right amount of info for visitors to become intrigued. Further down the page, each aspect of the product is covered in detail.
The design also shows off user-generated content, reviews, and an in-depth FAQ section.
Hack #2: Powerful CTAs
Here’s the deal: you need to tell your website visitors what you want them to do. No matter how compelling your copy and images are, the next step always needs to be completely clear.
Whether your goal is to generate leads or make a sale, knowing how to structure, design, and place CTA buttons will determine how successful your landing pages are.
On the whole, a great CTA button should:
- stand out
- be well-worded
- be logically placed
As an example of how simple this is to achieve, take a look at this landing page by business loan company Cubefunder. The design follows all the basic rules for high-converting CTAs, all the while staying true to the business’ identity.
What’s particularly well done is that the CTA button appears after each informative section on the page. This means that users don’t have to scroll up or down to submit their applications. It ensures a better user experience, which, in itself, is a crucial part of boosting conversions.
Hack #3: Point Out the Benefits
In some ways, this hack goes without saying. But the truth is, many brands still struggle with pointing out the value and benefits they bring to the table. You may have a tendency to be a bit over the top. Or, perhaps, you tend to be humbler than you should.
Whichever of the two it is, the best way to get guaranteed results is to put yourself in your customers’ shoes.
What is it that they want to know? What pain points are you solving? How are your products different from your competition?
Before you create a landing page, consider all of these questions. Then, go on and answer them in a short and precise manner, as done here by Forms on Fire.
This company’s landing page is a great way to boost conversions. And in no way does it lack information. But what makes it such a good performer is its hero section. The 82-word description tells potential customers exactly what they can expect. It explains benefits in a few short bullet points and offers a free trial.
This way, anyone can give it a go, increasing the potential of turning into a paying customer.
Hack #4: Don’t Forget About Social Proof
Testimonials are incredibly valuable to any eCommerce business, especially for startups.
A simple action such as including a reviews section on your landing pages, or showcasing your biggest clients will help show your potential customers that your products and services are worth the investment.
And, if you want to take things a step further, you can take a page out of Pela Case’s book, and choose to showcase user-generated content on your landing pages as well.
In encouraging customers to submit images of themselves using the company’s products, Pela Case has managed to combine the power of social proof with a content marketing strategy, reaching a wider audience and increasing the chances of making a sale.
Although implementing any of the practices described below is a big step towards boosting eCommerce conversions, you have to remember that there are other significant contributors to your landing page success as well.
To maximize results, pay attention to page loading speeds. Make your website responsive, ease the checkout process, add multiple payment options, and consider offering free shipping. By doing these, you’ll be improving user experience, which is, ultimately, the only way to see great results in the long run.
Of course, don’t forget about split testing either. Use your results (good or bad) to continuously improve your service and to make your customers happy in a way that will give you a real edge over any competitor.
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